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An "Advertorial" is an excellent way for a company or organization to tell its story and to control the message.
Often, a case study -- or series of case studies -- can be used for this purpose, explaining to prospective customers how a company's product, service, or expertise has helped a client achieve their objectives.
There is no better form of advertising or promotion than the testimonial, and these personal stories can be woven into articles; placed for a fee in targeted publications.
For an example of a recent advertorial by Bob Gatty, check out this Market Focus report published by Progressive Grocer.
To discuss how Gatty Edits can help with your project, email Bob at bob@gattyedits.com.