Gatty Edits provides editorial consulting, writing and editing services for business. Contact us for:

• Feature articles
• Interviews
• Company and individual personality profiles
• Speech writing
• Scripts
• Convention Show Dailies
• E-Newsletters
• Media Relations

Gatty Edits, founded by veteran communications professional Bob Gatty, serves trade associations, publications and businesses.

We provide expert editorial assistance and related services, such as media relations and marketing communication. Specific services include marketing campaigns and print and electronic publications, feature articles, advertorials, conference e-newsletters and photography, weekly e-newsletters and more.

Through partnerships with our G-NET editorial and publishing professionals, we offer expertise related disciplines, including photography, creative design and production, advertising sales, research and publication management.

Bob Gatty previously was vice president, publisher and executive editor at the Food Marketing Institute, Washington, DC, after FMI's merger with Food Distributors International, where he was vice president, marketing and communications. Previously, he operated an editorial and communications firm and newsletter business, after a stint as a Congressional staff director in Washington.

For his complete bio, click here.
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New Stuff

Convention E-Newsletters

Bob Gatty covered the 2006 Distribution Summit & Business Exchange in Lake Las Vegas, NV for the American Wholesale Marketers Association (AWMA) and produced three daily e-newsletters, including editorial content and photography. To view this newsletter, click here.

Bob Gatty covered the 2006 REAL DEAL EXPO in Las Vegas, NV in late February for AWMA and prepared a daily e-newsletter for members. Three daily editions were written and distributed via email in time to be in members' emailboxes the following morning. Gatty coordinated the project with photographer Mike Gatty of DC Event Photos.

Underage Sales Feature

Bob Gatty is the author of a NACS Magazine feature that explores the challenges faced by convenience store operators when underage consumers attempt to purchase such products as tobacco and beer. To view this piece, which begins with the story of parents who have sued a convenience store after their son died in a drinking-related auto accident, click here.

Cover Story: "Get Fit"

Bob Gatty co-authored the March 1, 2006 cover story in Progressive Grocer magazine, focusing on supermarket efforts to make their stores more health-minded destinations for shoppers. To view the article, click here.

Market Focus Reports

Advertising-supported articles (advertorials) are special editorial services provided by Gatty Edits to publication clients. Gatty Edits recently prepared a special "Market Focus" report for Progressive Grocer, focusing on biotechnology beginning to be used by supermarkets to speed customer checkouts. A second "Market Focus" was developed promoting premium beverages from Diageo.

Gatty Edits developed and wrote a Progressive Grocer "Market Focus" report discussing the ADVO, Inc. ShopWise circulars and their value as an important part of a supermarket company's advertising and marketing program. Other such reports included a series of three articles promoting services by members of the National Association for Retail Marketing Services (NARMS).

We also produce numerous Q&A "View Point" pieces for Progressive Grocer' explaining how services and products of industry companies serve the supermarket industry. One such piece discussed ScanLock, the anti-theft device from Trion Industries, Inc., Wilkes-Barre, PA, which can help supermarkets control shoplifting. Additional "View Point" pieces were prepared discussing other key Trion products and services.

Fleet Operations Series

Bob Gatty has authored a series of articles for Distribution Channels magazine on several key areas of fleet operations. Articles covering such subjects as:

• Driver recruiting and training
• Lease vs. buy
• Routing & Tracking
• Maintenance and Contract Care
• Safety

The articles quote transportation experts, vendors and convenience store distribution company executives, and provide helpful guidance to distribution fleet professionals.

C-Store Trends

Bob Gatty is the author of a Distribution Channels article outlining major trends affecting convenience store distributors, retailers, and customers. It's all in the "C-Store Search for the Holy Grail." Check it out!. Other feature articles for Distribution Channels have focused on the use of private label, the popularity of convenience foods, cash and carry operations, and new supply chain technological developments. In fact, here's what one reader told us about a recent article regarding foodservice:

"Your recent article in Distribution Channels on foodservice was excellent. It has been a great tool for showing our employees that we are headed in the right direction as a company."--Justin Erickson, Co-President, Harbor Wholesale Grocery, Inc.
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